I’ve mentioned before that I think it’s important for creative professionals to do self-initiated projects now and then, to keep ideas flowing and develop personal skills. Although I enjoy helping clients apply their brand creatively to their marketing materials, it’s also nice to break free from brand guidelines every so often. I think it’s especially important now that I’m working as a freelance graphic designer, because it’s easy to just chase paid work and let those passion projects slip. I talk a bit more about my personal side projects in this blog.
I set myself a little challenge in December, using my own brand identity, to see how many different Christmas-themed illustrations I could fit my logo into. I like to keep my brand fairly flexible, so that I can use it in different ways, so I often adapt my colour palette to suit the purpose of the content. I also use the splash from my logo (also known as a favicon) on it’s own sometimes, because it’s fun, and can help to build recognition of the brand away from the full logo. I have to admit that I wasn’t sure (still aint!) about the dark background colour, but time was tight, so I just went with it!